Sinan Alpaslan

is a seasoned multidisciplinary creative specializing in product design that seamlessly integrates with marketing. With over 15 years of experience, I’ve led the design of user-centric digital products, scalable design systems, and brand-driven experiences that drive engagement and business growth. I take a strategic approach, blending UX, branding, and marketing to create impactful, high-performing designs. By leveraging AI as a powerful tool, I enhance creativity, streamline workflows, and push the boundaries of design efficiency—always ensuring that technology serves the creative vision, not the other way around.

Let’s build something bold, functional, and game-changing together!

 

 

Senior UX/UI Designer | Product Designer
London, UK

E-mail | LinkedIn | Portfolio

Senior Product Designer

PowerPlay.com | London, UK
January 2020 – Present
  • Lead end-to-end UX/UI design for PowerPlay’s sportsbook and casino platforms, ensuring seamless user experiences across mobile and desktop.
  • Develop and maintain design systems to ensure brand consistency and scalability across digital products.
  • Collaborate with product managers, developers, and marketing teams to enhance conversion rates and engagement.
  • Oversee motion graphics and marketing visuals, creating high-impact video and promotional materials.
  • Conduct user research, A/B testing, and usability studies to optimize user journeys and drive customer retention.
UX/UI Designer & Art Director

Things Happen Creative | London, UK
August 2015 – Present
  • Provide branding, digital design, illustration, and motion graphics services for a diverse range of clients.
  • Design responsive websites, mobile apps, social media assets, and print materials aligned with brand identity.
  • Lead creative direction for advertising campaigns, product launches, and interactive experiences.
  • Implement UX research and prototyping to deliver intuitive and engaging digital experiences.
Art Director

Rabarba | Istanbul, Turkey
December 2014 – March 2015
  • Directed creative campaigns for clients like Finansbank, Vaillant, and Anadolu Insurance.
  • Produced TV commercials, outdoor campaigns, and digital advertising materials.
  • Defined visual storytelling strategies to enhance brand positioning in competitive markets.
Art Director

Freelancer | Istanbul, Turkey
August 2014 – November 2014 
  • Led creative projects for Clipkit, UFO Infrared Heater,
  • and Papia Motion Graphics.
  • Designed impactful branding, motion graphics, and advertising content for global clients.
Art Direction / Team Lead

Jolly Creative | Istanbul, Turkey
August 2013 – July 2014
  • Spearheaded digital marketing and UX design for
  • Jolly Tur, Turkey’s leading travel platform.
  • Managed a team of designers, delivering high-quality creative assets for websites, social media, and advertising campaigns.
Art Director

Freelancer | Istanbul, Turkey

September 2012 – July 2013
  • Developed branding, social media campaigns, motion graphics, and editorial design for clients such as Bilgi University, Turkcell, Nokia, and Pfizer.
Art Director

Nokta | Istanbul, Turkey

March 2012 – August 2012
  • Orchestrated digital design, social media, and motion graphics for Nokta, shaping its visual identity in the Turkish video industry.
Graphic Designer

Drafcb Istanbul | Istanbul, Turkey

February 2011 – January 2012
  • Contributed to branding design, advertising, and illustration, ensuring consistency and quality across projects
Graphic Designer Internship

Dutchy Design | Amsterdam

July 2009 – September 2009
  • Gained experience in branding, digital design, and advertising while working on client projects.

 

Education

  • BA, Graphic Design & Visual Communication – University for the Creative Arts, UK (2006 – 2009)
  • Graphic Design Program – Anadolu University, Turkey (2004 – 2010)
  • Upper Intermediate English – Oxford International, UK (2005 – 2006)

Volunteer Experience

AEGEE – Eskişehir, Turkey
Public Relations & Graphic Design | 2005 – 2007

  • Designed promotional materials and branding assets for international events.

Skills & Expertise

Design Tools

  • Figma
  • Adobe Creative Cloud (Photoshop/Illustrator/After Effect/Premiere Pro/Animate 
  • Google Web Designer
  • Cinema 4D

Management Tools

  • Microsoft 365
  • Jira/Trello
  • Miro

UX Research & AI-Enhanced Tools

  • UX/UI Design (Wireframing, Prototyping, User Research)
  • AI-powered heatmaps & behavior analytics
  • Usability testing & accessibility improvements
  • A/B testing & conversion rate optimization

Development Basics

  • HTML, CSS (Basic Front-End Knowledge)
  • Agile & Cross-functional Collaboration
  • Computer vision for interactive UI/AR experiences